Why in News? 

The Government of India launched the Ayush Nivesh Saarthi Portal to attract and guide investors in the Ayush sector, developed by the Ministry of Ayush in collaboration with Invest India. 

About Ayush Nivesh Saarthi Portal 

• A one-stop online platform for investors interested in the Ayush sector (Ayurveda, Yoga, Unani, Siddha, and Homeopathy). 
• Provides information on, 
  • Government policies and rules. 
  • Available investment projects. 
  • Incentives and benefits for investing. 
  • Real-time support and assistance. 
• Supports both Indian and international investors.