Why in News? 

West Bengal has recently received Geographical Indication (GI) tags for seven of its traditional products, including famous items like ‘Nolen Gurer Sandesh’ and Baruipur guavas. 

What is a GI Tag? 

• A Geographical Indication (GI) is a special label used for products that come from a particular place and are known for their quality, reputation, or unique features linked to that area.  
• It helps protect traditional products from being copied or misused. Only items that truly come from that region can legally use the GI name. 

Why GI Tags matter for West Bengal 

Getting GI tags is a big boost for West Bengal’s local economy. It supports local farmers, artisans, and sweet makers, while also showcasing the state’s rich culture and traditions. These tags help traditional products reach global markets and attract more buyers. 

7 New Products with GI Tag 

• Nolen Gurer Sandesh – A winter sweet made with chhena (cottage cheese) and date palm jaggery, loved for its distinct taste. 
• Kamarpukur’s White Bonde – A classic sweet known for its rich flavor. 
• Murshidabad’s Chhanabora – A popular sweet made from chhena. 
• Bishnupur’s Motichur Laddoo – Famous for its soft texture and taste. 
• Radhunipagal Rice – A special rice variety known for its aroma and quality. 
• Malda’s Nistari Silk Yarn – Valued for its smooth finish and shine. 
• Baruipur Guavas – Noted for their taste and health benefits. 

How this helps the local economy 

These GI tags give the products a special identity, creating more job opportunities for farmers, small businesses, and craftsmen. It also ensures that the product names are not misused, protecting their authenticity and originality.